XMTP · · 1 min read

The Attention Economy Just Flipped. Zora launches DMs on Zora, secured by XMTP.

The Attention Economy Just Flipped.  Zora launches DMs on Zora, secured by XMTP.
Zora + XMTP

For years, platforms have treated your attention like a commodity, something to extract, auction, and resell.

Today, that changes. Zora + XMTP unlock the new primitive for attention itself: ownership.

How we got here:

Today, paid messaging is a one of the most valuable business models on the internet worth billions.

…but each model is pay-to-reach. Extractive. Linear. Zero-sum.

What Zora + XMTP create: A foundational shift:

From pay-to-reach → own-to-connect

Introducing DMs on Zora — creator coins that let anyone invest in someone’s attention and share in their rise. Starting with DMs.

You don’t just pay for a chat. You become part of their story.

Why it matters:

  1. The most profitable business online is attention. This rewrites the playbook.
  2. Every profile is now a coin. Zora lets you launch your Creator Coin. XMTP powers the private, secure conversations owned by you.
  3. The upside is finally mutual. Early supporters share in long-term value.

Built for creators. This isn’t a tweak. It’s a new internet primitive. Native, composable, and quantum level encrypted. Zora x XMTP gives you:

The future isn’t paywalled. It’s private. And you hold the keys. Launch your Creator Coin. Bet on creators you believe in.

The game just changed.

→ [Get started now]

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